Welding Supply Store
B2B, B2C, Manufacturing
Digital Strategy
Website Design
Website Development
Fueling Growth though E-commerce Expansion
While well-established in Minnesota as the leader in welding supplies, Toll Gas sought to expand its market reach and position itself as a national supplier, offering businesses across the U.S. access to its ever growing inventory. To achieve this, Toll Gas Welding Supply needed to expand its existing digital platform to more effectively drive online sales, streamline operations, and enhance accessibility for industrial buyers nationwide.
The Challenge
Toll Gas Welding Supply approached Alliance Interactive to expand its digital presence with a robust e-commerce platform to cater to both industrial buyers and individual consumers nationwide. The mission was to drive more visibility to their consumer business, update older payment technologies and provide their team cutting edge solutions.
The Solution
To achieve these goals, Toll Gas relied on Alliance’s deep industry expertise to help retailers excel at shifting to modern ecommerce platforms. Alliance Interactive launched a dedicated consumer-focused website designed to serve both regional and national markets. Our solution included:
- E-Commerce Expansion: Built a fully customized WordPress & WooCommerce website optimized for a seamless purchasing experience, enabling businesses to easily source welding supplies and industrial gases.
- Conversion Optimization: Designed high-performing landing pages with stronger calls to action, a streamlined checkout process, and leveraged rebate programs to incentivize purchases.
- Consumer Engagement: Developed a targeted email marketing strategy, using personalized campaigns, abandoned cart reminders, and promotional offers to drive repeat business and customer retention.
- Improving Local SEO: Implemented advanced SEO strategies to increase visibility for welding supply and industrial gas searches across the U.S., driving more qualified leads.
Results
With the launch of the new Toll Gas Welding Supply website, the company successfully expanded its customer base beyond Minnesota, reaching welding professionals and businesses across the country. The improved digital platform drove higher engagement, increased organic traffic, and a significant boost in online sales.
-
Increase in Organic Keywords
+377% -
Increase in Organic Pages
+805%
Branding Approach
Responsive Design
To ensure an impactful web experience, the new website is fully responsive
to any device, operating system or screen. It looks and works great
on desktops, laptops, tablets and more.
Our Work
Curious how you can create more impact?
Simply fill in this form and we’ll get you the inspiring insights from our team with opportunities to support you to achieve your business goals.