The TV Boss empowers visitors with knowledge to make the rules and know the ratings for movies and television shows. The TV and movie industries created the website to give parents the tools and information they need to guide their child’s television consumption.
TV Boss came to Alliance for our expertise in branding and website design. They needed an updated design concept to set the direction for TV Boss and drive a clear, recognizable brand that consumers would recognize.
To meet TV Boss’s needs, Alliance redesigned an outdated TV Boss website to help target new audiences online with a responsive design that eliminated the need for an aging app. Through our iterative creative development process, we offered a distinctive brand identity that incorporated visual elements and brand standards that can be used in a wide variety of communication materials. Usability was key to new design — smarter functionality, easily-accessible content for multiple visitor types, and languages were essential to expanding the project’s audience.
The process resulted in a brand that was fresh, parent-focused, and ready for the future. We delivered a new brand platform, updated corporate logo, and an engaging brand book. The colors bring greater personality to the brand — the blue represents trust, security, control, professionalism, bold, and peace. The new website also provides the TV Boss administrative team with secure and flexible modular-driven layout tools that will serve as the platform for future campaigns.
33%
Increase in SEO57%
New Unique Site Visitors1 Minute
Increase in Avg. Time Spent on Site
The original TV Boss branding and website required a total overhaul. After a thorough research on personas we commenced a visual rebranding designed to create something entirely new and fresh that would connect visitors with the newly designed content and brand. We designed not just a new logo, but also a new “visual vocabulary” of colors, textures and brand standards for all the client’s marketing materials.
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